Business Description
WillowTree was established in 2013 and is based on the principles of honesty, integrity and value. Our reputation has been established as a premier builder, remodeler and leader in construction in Southlake and surrounding cities. We are affiliated with professional groups such as the Southlake Chamber of Commerce, Texas Association of Homebuilders and Greater Fort Worth Builders Association.Founded by two high school friends Jody Alumbaugh and Travis Franks, who unknowingly coined the name for the business on a 1997 high school baseball trip, wanted to apply their experience towards something of their own creation. Jody, a licensed structural engineer and Travis, a residential construction veteran identified a market need for a younger generation of builders that could apply today’s technology to high quality residential construction.
