Agency Core is an independent nonprofit research organization focused exclusively on small and mid-size agencies. We conduct original, year-over-year benchmark studies that document how the agency industry is changing, what agency leaders are facing, and where the real pressures and growth opportunities lie. Unlike most agency industry data, our research is never locked behind a paywall. Every report and key finding is published openly and free of charge, with no gated downloads, no sales pitch, and no vendor agenda. Agency leaders can explore the latest findings, take part in the annual agency survey, and use the data to benchmark performance. Our mission is to democratize agency intelligence so every leader can make decisions grounded in reality, not hype.