Business Description

We are a woman-owned, San Diego based, family first company that began out of my desire to transform the home improvement industry. As I embarked on buying turf for my home, my story was full of frustration. I did not have a trusted source to provide information on turf, I spent weeks dealing with contractors showing up late or not at all and feeling “bullied” by their sales tactics.
I thought to myself there has to be a better way …. And realized I could do it better. I started by hand picking an installation team with people I would feel comfortable having in my own home. The more I learned about turf, I found ways to improve it for the homeowner, designing my own proprietary custom turf. Our turf includes a feature called Polar Flex allowing the white backing to keep the turf much cooler than our competitors and added extra drainage to keep pet odors away.

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