Meet the Business Owner: Ayush P.

In an industry that follows irresponsible mining practices, our vision was to minimize our impact on the environment and its ecosystems. Staying true to our vision, we launched Friendly Diamonds in March 2020.

We take great pride in producing jewelry made from laboratory-grown diamonds that are akin to natural diamonds in terms of sparkle and brilliance. Our diamonds are manufactured in laboratories that run on renewable energy that maintain the highest safety standards for those running them. We intend to revolutionize the jewelry industry by marrying state-of-the-art technology with brilliant designs at affordable price points without compromising the quality and conscience.

History

Established in 2020.

Started in March 2020, Friendly Diamonds is a fast-growing online retailer of certified laboratory-grown diamonds, diamond engagement rings, and fine jewelry. With our commitment to sustainability and customer-centricity, we hope to inspire a more transparent and eco-friendly jewelry industry.