Generational Group is a full-service M&A advisory firm serving privately held business owners across the United States and Canada. With 1,800+ completed transactions and 21 years of experience, Generational helps founders, entrepreneurs, and family-owned businesses prepare to sell a business, understand business valuation, and plan for business transition. Services include business valuation services, company valuation services, business exit planning, succession planning for business owners, buyer outreach, and mergers and acquisitions advisory services. Through its complimentary M&A Masterclass, Generational educates owners on how to prepare for the sale process, evaluate timing, and navigate key decisions before going to market. The firm combines national reach, Managing Director guidance, and a broad buyer network to support business owners through the M&A process.