Business Description:
Lab 916 was founded in 2016 in Sacramento by lifelong friends Vincent Vu and Ary Ashoor, both passionate about helping brands thrive in Amazon’s competitive marketplace.
Vincent brings deep hands‑on experience as a successful Amazon seller, having launched five of his own brands before co‑founding Lab 916. Today he oversees strategic growth as CFO, training clients and emerging sellers with data-driven insights.
Ary complements Vincent’s expertise as an award‑winning Amazon Ads Partner and operations advisor, focusing on maximizing profitability for both 1P and 3P brands.
Together, they have elevated over 500 global brands, optimizing every stage of the Amazon journey—from product development and listing strategy to advertising, logistics, and analytics.
Today, Lab 916 is recognized as a Top‑30 Amazon Optimization Agency, building proprietary systems, custom dashboards, and full-funnel strategies that drive sustainable growth and measurable ROI.
Trusted by 200+ Amazon brands across niche categories and enterprise segments, Lab 916 isn’t just another agency—it’s your marketplace partner committed to visibility, efficiency, and accelerated revenue.

Keywords:
amazon ads
amazon optimization
amazon advertising