NELA Locksmith is a small family-owned and operated business. Founders Luis Bravo, Ricardo Gonzales and Francisco Nunez started their careers as locksmiths. They worked for a number of different companies and noticed the increase in demand for locksmiths in the area.

They also noticed that the locksmith industry is heavy with dishonest untrustworthy locksmith companies. Many companies out there are not actual locksmiths at all but a dispatch center.

They send unlicensed technicians to take advantage of unsuspecting victims that have been locked out of their house. These obscure unverified locksmiths goal is to take as much money from the victim while providing the least amount of service. They also disappear never to be seen again after charging hundreds of dollars for a simple lockout service.

These unlicensed contractors can take hours to arrive at a job, and are often trained to lie. Most say that they will be there in 15 minutes only to show up an hour later.