Noel Deasy cars was established in 1980 by Noel Deasy on the then current commons road, now New Mallow Road. From very humble beginnings, the business consisted of a new and used car sales outlet with the Alfa Romeo franchise. In 1983 Noel was awarded the Peugeot franchise at the right time just as the new 205 was launched. In 1986 Noel built a new Shop and in 1996 an all-new Petrol Station and Shop were built. In 2000 the business moved to a larger site just behind the original to facilitate a McDonald's drive-through. In 2005 a brand new Showroom was constructed on-site and the business was awarded the Škoda Franchise just as the Octavia MK2 hit the market. Škoda was the fastest growing brand in Ireland at that time. In 2015 the showroom underwent a major extension and redevelopment to house a more comprehensive range of new vehicles and to adhere to new Škoda Ci design standards.