Every business wants to be the one that first comes to a potential customer’s mind when that customer needs a particular product or service. Hence, the goal in advertising is to make the customer think of your business first by keeping your brand front and center. When your company comes to mind first, you have accomplished what marketers call top-of-mind awareness. Repetition is the key to building top-of-mind awareness. Radio, television, newspaper, and internet advertising are ways to build brand awareness. However, most of these media are too costly for many small and mid-size businesses. So, what can you do to create the type of brand awareness that will make your business more well-known and relevant? You can do what the big guys do. Well, sort of… One of the best low-cost ways for small businesses to achieve top-of-mind awareness is advertising on indoor digital billboards.