Business Description

Today, most healthcare engagement strategies are based on clinical data and profiles alone. Yet it is often people’s beliefs, biases, social norms, socio-economic conditions, and the overall social environment in which they live that determine whether and how they will engage with the health system, as well as the health behaviors they will adopt. While understanding of social determinants of health (SDOH) has increased in recent decades, the need for sufficient, robust data and insights on behavioral factors has remained a persistent challenge.

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