a blog ran by self-professed ‘DIY enthusiast’ John Graham has recently specified and refined the content they produce for their target market. The content on the website revolves around specialist DIY tools such as power saws, air compressors and bench grinders. There are three main types of content on their site: product reviews, tutorials and guides to help readers make the most out of their tools. Tool Dizer is a leading DIY website not only in the US, but all over the world. What makes them different is the fact that their focus is on a select number of specialist tools as opposed to DIY in general. The result of this is that their content is a lot more detailed and in-depth than a standard DIY blog, which makes it the perfect place for consumers to research certain DIY products. They can consider all the options and, for example, compare the pros and cons of angle grinders and bench grinders, with the variety and depth of content that ensures that they are able to purchase the product that is right for them.