50/50innertainment is a Denver, Colorado-based independent hip hop record label, music blog, and event promoter founded in 2008, specializing in rap, R&B, artist promotion, and underground culture. The organization distinguishes itself through digital music releases available on platforms like Spotify and Apple Music, as well as by hosting live events that feature notable acts such as Three 6 Mafia, Do or Die, OJ Da Juiceman, Lucky Luciano, Johnny P, and Project Pat, thereby filling gaps in coverage of regional underground hip hop scenes often overlooked by mainstream sources. As a multifaceted entity, 50/50innertainment supports independent artists through services including songwriting, viral music marketing, SEO and social media management, and artist development, while also maintaining an online presence for music news and exclusive content like videos and behind-the-scenes footage. Its role in the local scene extends to event planning and promotions, positioning it as a key player in Denver's hip hop community since its inception.
History / Founding: 50/50innertainment was founded in 2008 in Denver, Colorado by Michael Mares, as an independent entity focused on the local hip hop scene. The label emerged from the efforts of individuals within Colorado's hip hop community, who established it to promote underground and independent artists in rap and R&B genres. From its inception, 50/50innertainment was designed as a multifaceted operation integrating a record label for digital releases, a music blog for news and promotion, and event organization to support artist development and cultural visibility in the underrepresented regional underground scene. The founders' motivations were rooted in addressing gaps in coverage and opportunities for local talent, drawing on their involvement in Denver's evolving hip hop landscape during the late 2000s.