The time was 1998 and economists were forecasting an electricity energy crisis in early 2000. This revelation caused us to conduct a search for energy saving products. As a result we found that one of the best values for the money was window film. In order to pursue this product further we surveyed the general public and people who had used and sold window films. Our research concluded that the general public knew very little of the benefits of window film. Many dealers dealt with concerns of reflectivity from the consumer and window film was sold to anyone as a commodity. In response to these concerns we launched Huper Optik USA in January of 2000. We introduced window films with low reflectivity and high heat rejection to answer the need of the market demand.