BookWear is a unique promotional product company that has innovated the concept of combining custom-printed t-shirts with book-like packaging to create a novel marketing and communication tool. Operating since 1977, BookWear has patented this concept, which allows organizations, particularly college universities, to send compact, mailable packages resembling books that contain compressed t-shirts or other surprise gifts insde. This approach has proven especially effective for recruitment and promotional campaigns for over 650 colleges and universities, as well as numerous corporations and healthcare systems. The "book" cover can be customized with specific messages, such as welcoming new students to a university, which adds a personalized touch to the marketing material.