In 2020, Ethos Data Group LLC was started to remove and optimize personal data from the possibility of identity theft. When Life Lock failed to keep the owner of Ethos Data Group, and his family's information protected in 2010, he set out to create a model/algorithm for removing and opting out of private data, that stayed out of harm’s way from criminals, and marketing companies. Our vision is to remove, opt out, delete public and private data that, Ethos Data Group, does not believe should exist to the common public. We strive to remove all personal data that can provide an issue for a personal client of ours. We know that it is inevitable, that personal and private data may appear again. That is why Ethos Data Group, has created a personal monitoring system to prevent one’s personal data from going online & public again over time.