To be at the top, you have to give people what they want. And what they want is a fast website. That's why our sites are optimized for speed. Our marketing agency in Puyallup meets with clients many times a month, and the question always comes up: "What is SEO?" Our answer is simple: SEO is making your site as friendly as possible for Google so that it will index your site and refer to it when people are searching for certain topics. Google loves a fast website, and it rewards you for making yours fast. New websites that Highstreet Marketing builds are also optimized so that they load quickly on mobile phones, tablets, and desktop computers. One aspect of this speed is image file optimization. We install a plugin on every site we build that "squishes" the file size without losing the quality of the image. At each stage of development, Highstreet web designers use online tools to measure the site’s loading times and then make appropriate adjustments.