Born in United States and based in Hong Kong, KRKC brings together the essence of hip-hop culture and condenses it into high-quality jewelry pieces, impregnated with an urban style, and at affordable prices. We are designers, manufacturers, and distributors, so we offer an all-round service so that our customers can wear the most exclusive creations and exhibit their authentic identity to the world.

We believe hip hop is a spirit that inspires us to keep real and keep champion. To achieve this, you need to be a soldier to fight your way out, so we design a squatting soldier holding a shield, and then simplify it to our current logo which contains the initials of Keep Real and Keep Champion.

The logo contains four letters: K, R, K and C, representing Keep Real, Keep Champion. The overall logo is like a squatting soldier holding a shield, symbolizing the spirit of advocating freedom, manifesting true self, and striving to be authentic.