Kroger Co, prominent U.S grocery giant operates 1239 grocery stores. Kroger organizes a survey for customers at official survey site of Krogerfeedback. Customers with recent purchase receipt interested to enter monthly sweepstakes can participate in the krogerfeedback survey by opening the survey portal : www.kroger.com/feedback from your web browser & win 50 fuel points bonus as a bounty. After completing the survey, you can enter your personal information to get a chance to win gift card worth $5000 and $100. Kroger is trying to improve their products and services by finding out the least satisfied customers. Their feedback was taken into consideration and were asked what’s wrong in their shopping experience, if the customer speaks out honest opinions on what’s the problem with shopping, they could improve their products and services on their next visit.