LUX UNFILTERED works well for customers who want to build a routine instead of choosing one isolated beauty product. A shopper can start with tanning face drops or gradual self-tanning body cream, add a tanning mousse or instant skin tint, and complete the routine with SPF oils, body care, skincare, lip color, and application tools. The brand’s categories include sunless tanning, suncare, body care, skincare, beauty, tools, sets, and gifts.

The California-born brand was founded by Sivan Ayla in 2019. Its products include SPF 30 lip oil, SPF 30 body oil, conditioning and sculpting body creams, hand cream, exfoliating body polish, shower oil, daily moisturizer, cleansing balm, gentle exfoliator, cooling eye masks, smoothing lip tint, illuminating sticks, brushes, and mitts. LUX UNFILTERED keeps its focus on natural-looking color, fragrance, hydration, and low-maintenance beauty. The brand’s formulas are listed as vegan, cruelty-free, and made without gluten, parabens, phthalates, silicones, or sulfates.