PATTERN Beauty is a Black-owned, Black-founded hair care brand created by actress and entrepreneur Tracee Ellis Ross. Launched in 2019 after more than a decade of research and development, PATTERN was built to meet the needs of people with curly (3A–3C), coily (4A–4B), and tight-textured (4C) hair — a community long underserved by the mainstream beauty industry.

Every PATTERN product is sulfate-free, paraben-free, and formulated with superior hydration as the core promise. The range covers every step of wash day and beyond: cleansing, conditioning, deep treatment, styling, and tools. Best-sellers include the Leave-In Conditioner, Hydration Shampoo, Intensive Conditioner, Moisture Milk, Styling Cream, and the cult-favourite Hair Steamer.

PATTERN is available at patternbeauty.com and at Sephora, Ulta, Target, and Amazon across the United States. The brand celebrates Black beauty, Black joy, and the resilience of textured hair — not as a problem to be fixed, but as something to be embraced.