Re-Think It, Inc. was founded by husband and wife team Craig and Amy Shumway with the goal of producing high quality, durable, and sustainable consumer goods.

Re-Think It began by producing an all-purpose scrubber called the Original Power Puff, featuring a long handle made out of recycled milk jugs. In 2011, Re-Think It unveiled it's Re-Play line of infant and toddler dishware. Now sold worldwide, the line features affordable, durable, and sustainable children's tableware in a wide color palette, manufactured from recycled, FDA approved, food safe plastic. In 2018, Re-Play expanded it's product offering to include ""grown-up"" sizing. These exciting additions help transition Re-Play from a children's tableware company to a family tableware company. In 2019, Re-Play introduced Re-Play ReUSAables – a subline of Re-Play – product accessories Made in USA but now from Silicone and other materials. In 2020, Re-Play released a softer side color palette, The Naturals Collection, which is more muted Earth-Tone color options for our more Modern families.

All Re-Play and Power Puff products are proudly manufactured, assembled, and tested in the USA.