“JEEViKA (Bihar Rural Livelihoods Promotion Society) is a Government of Bihar initiative empowering rural women and artisan communities through sustainable livelihoods. Our official store showcases authentic, handmade products from Bihar — including Madhubani sarees, dupattas, kurtis, home décor and crafts. Each purchase directly supports self-help groups, preserves heritage art forms, and promotes women-led enterprises. Visit our online shop (shop.brlps.in) or connect with us locally to experience genuine Bihar handloom and handicrafts — trusted, ethical, and proudly made in India.”

“जीविका बिहार सरकार की पहल है जो ग्रामीण महिलाओं व कारीगरों को सशक्त बनाती है। यहाँ से खरीदें असली मधुबनी साड़ियाँ, दुपट्टे, कुर्तियाँ और बिहार के पारंपरिक शिल्प उत्पाद।”