Shop Equipment USA, founded in 1953, is a trusted name in the automotive industry. We are proud to be a premier distributor of Rotary lifts and the official distributor of Rotary® Wheel Service Products and Shop Equipment Products. As a family-owned business, we focus on delivering high-quality, American-made, ALI-certified lifts from respected brands like Direct Lift®, Forward Lift®, and now, Rotary®.
Our mission is clear: to transform garages into efficient and professional spaces. We proudly serve commercial and residential clients, including auto and motorcycle service centers, car museums, race teams, and enthusiastic home mechanics. Our lineup features 2-post, 4-post, motorcycle, and scissor lifts, making it easy to find the right solution for any setup. In addition, our wheel service and shop equipment lines ensure complete garage outfitting.