Business Description

Tru Beauty was founded on the promise of offering healthier, high-performance, hair care products exclusively to salons in Alberta, Canada. Our team is made up of salon professionals who have spent many years behind chairs and understand the challenges of products containing the types of chemicals that may not only be detrimental to salon guests but also salon employees and the environment. Our commitment is to source and offer our salon partners products that we would feel proud to use.

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