Yao Secret is a Sino-British hair care brand dedicated to improving and maintaining healthy hair by way of cultural tradition.
By focusing on delivering natural and ethically sourced products made with ritually-prepared rice water found in the Longji rice terraces, we empower communities and respect nature.
With a natural and cultural approach to hair care, our products provide the best conditions for healthier hair. We ethically source the finest ingredients in Guilin, China, we support local villagers, preserve tradition and bring the Yao women's secret to hair care to the world.
Since its inception, Yao Secret has built a special relationship with the Longji village and its people. Their tradition inspires our mission, our products, and our desire to spread cultural depth.
With the Yao women as our inspiration, we aim to give back to the village and its people, while preserving the planet.
We are fully committed to respecting our relationship with their people by helping to develop and preserve their unique culture. To solidify this commitment, we ethically source our Longji rice from the tribe.
We also further our commitment to respecting the land by promising to develop sustainable products that are low-waste and comprised of natural ingredients free from toxic chemicals.