The holiday season presents consumer packaged goods brands with opportunities to boost sales by trying out the latest flexible packaging trends. Find out how the leading trends for product packaging in late 2023 can make products in any market sector more competitive in the context of festive occasions and gift-giving.
Providing Great Packaging Experience
Seasonal packaging redesigns can catch customers’ eyes in retail environments and on online product pages during the biggest shopping season of the year. Repeat customers are likely to appreciate the timeliness of these designs, while new customers seeking appealing treats for holiday get-togethers or gifting often look for products in holiday packaging.
Holiday packaging also offers a golden opportunity to try new ways to enhance the packaging experience. Smart packaging features such as quick response codes are on trend in 2023, but can be particularly effective around the holidays. Companies can print quick response or QR codes on Mylar bags that lead to holiday-themed landing pages on brand websites or use these features to encourage customers to register gifts or purchases and participate in reward or loyalty programs year-round.
How Product Bundling Can Help
Subscription boxes and other bundles have been trending in the consumer packaged goods sector for several years. Consumers can appreciate bundles that combine tried-and-true favorites with product offerings that they may not have considered buying separately. Product bundling is one of the best ways to help new products or products that have weaker sales get a boost from sales of more popular products.
Brands that sell multiple flavors of products in custom stand up pouches can combine several products in a set to introduce customers to a wider range of a product line. Whether customers want to buy gift sets or just try out more flavors, product bundling can be a smart choice for almost any brand of consumer packaged goods.
Short Run and Variable Packaging
Conventional package printing technology has long limited the ability of small and medium-sized brands to offer seasonal packaging on account of the high cost of short runs and variable packaging designs. The combination of flexible packaging materials and digital package printing increase the accessibility of limited-edition packaging to brands of all sizes, making it easier for startups and small companies to compete with more established brands for holiday sales.
Whether a company needs coffee packaging with degassing valves, packaging for frozen food or any other type of standard or specialty packaging, offering seasonal variations on package designs can be more cost-effective than ever before. Consult with a packaging design service about the best way to offer limited-edition packaging this holiday season.
Try Out New Packaging Features
Partnering with a flexible packaging service that has affordable rates for short or variable print runs is the best way for brands to experiment with the latest packaging trends. Whether a company wants to offer Christmas-themed designs or try out smart features, the holiday season can be the most wonderful time of the year to boost sales with new product packaging.